Game theory is a Nobel Prize winner concept calculating the marginal contribution of each element that contributed as a group to an accomplishment
December 14, 2020
After 6 months of Beta testing, the results are clear: our approach to content optimization is sound but we need to go further and move from page optimization to automated sitewide optimization of content and user flow.
December 3, 2020
Bold messaging, pattern interruption, going after competition …We all want to try and experiment with more daring marketing content and copy. But is it worth it? And what’s the best way to optimize it. Let’s do the math!
Should you optimize your page for Registrations (hoping that more registration will lead to more purchases) or optimize for the end goal: purchases? Does that make a difference?
I claimed it before, A/B testing is dead. Why? - It’s too long and most likely makes the conversion rate drop during the test - It takes more time and resources than it brings value - It’s inaccurate and biased
