Bias and Sequencing killed A/B testing. Long live intelligent testing!
Chances are: your A/B testing campaign will fail. Fail to drive conversions, fail to drive significant and actionable results. This doesn’t mean experimentation shouldn't happen; quite the contrary, let's double down on testing but let’s do it smartly, with actual goals in mind that are not simple validation of our own assumptions
Gwendal
November 13, 2020
